Photographs that tell stories and trigger feelings in the viewer have a magical effect. The power and know-how to visualise and stage ideas and thoughts exactly as he imagines them were the main motivations to become a photographer in his younger years.

Inspired by photographers who could hit the mark with their visual language, he developed his own style with recognition value. Acquiring know-how about the world's latest technologies and different visual languages are only part of the success. It is much more important to use the images correctly and to generate added value for his clients. As a result, his network and name recognition grew.

Social media are currently an important component of communication and network expansion. A contemporary visual language, a suggestive inspiring visual world and the associated strategy are the strong points that distinguish him.

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